Celebrating VG&P's 10th Anniversary

In celebration of our 10th Anniversary, VG&P commissioned photographer Nicola Tree to shoot the Canteen Chair - one of our first products that launched the brand in 2009. The photo went on to become a Still Life Category Finalist at the Association of Photographers Awards, 2019.

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"The image aims to be celebratory and capture the humour and strong use of colour often present in VG&P designs. Red balloons always suggest a good party, and if you attached several to a chair, would it simply float away and encourage everyone to dance rather than sit?

Helen Eger
Studio Eger

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VG&P worked closely with Studio Eger on art direction to select the right location for the photography, and then created a rig that could support the chair a few inches off the ground. The shoot was originally planned to be outdoors, however, the red-tiled room with a skylight seemed to be a perfect location to propose a chair floating up, up and away!

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The image was printed and used as the invite to the 10th Anniversary party at VG&Ps Showroom and Design Studio in Oval.

Photographer Nicola Tree
Art Direction Studio Eger
Graphic Design Studio Eger

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