“The image aims to be celebratory and capture the humour and strong use of colour often present in VG&P designs. Red balloons always suggest a good party, and if you attached several to a chair, would it simply float away and encourage everyone to dance rather than sit?”
VG&P worked closely with Studio Eger on art direction to select the right location for the photography, and then created a rig that could support the chair a few inches off the ground. The shoot was originally planned to be outdoors, however, the red-tiled room with a skylight seemed to be a perfect location to propose a chair floating up, up and away!
The image was printed and used as the invite to the 10th Anniversary party at VG&P’s Showroom and Design Studio in Oval.
Photographer – Nicola Tree
Art Direction – Studio Eger
Graphic Design – Studio Eger